THE BUSINESS CHALLENGE
Remember when you could walk into your bank and everyone there knew your name? Citadel Federal Credit Union is still like that. It’s pretty amazing; they’ve preserved the feel-goodness while staying current with all the products, services and professionalism that you expect from a modern financial institution. Citadel approached us to help them translate their in-person service into an equally exceptional online experience by redesigning their marketing website and developing an accompanying Digital Engagement Plan. Our challenge: How do we send the lollipop and smile from the drive-through teller to your laptop or smart phone?