A Friendly New Design
We hunkered down with Citadel for several weeks of sketching and wireframing, creating a content strategy, designing mockups, and writing copy. Out of these efforts grew a fresh, friendly site featuring hand-drawn illustrations and a clean visual design, conversational copy and calls to action, intuitive navigation and taxonomy, and clear page layouts with user-friendly product visualizations.
Before the final build, we created a prototype of the new website and tested it with some of Citadel’s current and prospective customers, to validate the design and make sure it was in alignment with the project’s guiding principles.
Finally, we built the website for Citadel, implementing a new Content Management System (CMS) so that Citadel’s non-technical staff members could make updates to their website quickly and easily.
Our work with Citadel on this project also included the creation of a Digital Engagement Plan, encompassing recommendations for search engine optimization (SEO), search engine marketing (SEM), customer relationship management (CRM), and social media engagement strategies.