Citadel

WEBSITE DESIGN & DEVELOPMENT

DIGITAL ENGAGEMENT PLAN

Project story by Chad Kaufman

THE BUSINESS CHALLENGE

Remember when you could walk into your bank and everyone there knew your name? Citadel Federal Credit Union is still like that. It’s pretty amazing; they’ve preserved the feel-goodness while staying current with all the products, services and professionalism that you expect from a modern financial institution. Citadel approached us to help them translate their in-person service into an equally exceptional online experience by redesigning their marketing website and developing an accompanying Digital Engagement Plan. Our challenge: How do we send the lollipop and smile from the drive-through teller to your laptop or smart phone?

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