iPipeline

Application UI Design

Project story by Brian McIntire

THE BUSINESS CHALLENGE

We’ve been working with our friends at iPipeline for several years, and recently they called on us again to help them tackle an especially tough challenge. iPipeline’s revolutionary business applications enable carriers, distributors and financial professionals to market, sell and process insurance policies online, but nearly all of their 8 product lines and more than 30 products had a different user interface design, taxonomy, and information architecture. It was time to establish a unified UI that would ensure a consistent user experience across iPipeline’s entire product suite.

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