Think Blog

Design ideas, wit, and wisdom from Think Brownstone.

Our Core Values, Episode I: Be Excellent

We recently went through the process of articulating our company’s core values. Guided by Ari Weinzweig’s recipe for writing your guiding principles and Jim Collins’ description of what constitutes a core value, we set out to write down the essential, enduring tenets about which we are so passionate that we would never, under any circumstances, give them up. Articulating our core values was not an exercise in writing about who we want to be. Rather, it was an attempt to describe who we already are—the ways in which we interact with one another every day; the behaviors and values that we Think … Read more of the post Our Core Values, Episode I: Be Excellent

An Intern Reviews TBI, Plus: The History Of Our Studios

An education grounded in psychology and communications trains you to over-analyze everything; so it’s no surprise that I was initially drawn to Think Brownstone due to their focus on research. I love knowing the history of everything, the reasons why decisions were made, and the path taken to reach any place in time. Being in a new environment (as a summer intern, this time!) naturally caused me to start asking questions…Carl’s latest blog post answered a lot of them. But as cool as it is to know where their name came from and how it relates to who they are … Read more of the post An Intern Reviews TBI, Plus: The History Of Our Studios

Conquering Creative Burn-out

I should preface this article by saying I am the last to give advice on avoiding burn-out. But maybe that makes me the most qualified because I can show you how I conquered it. When our occupations coincide with our passions, burn-out is inevitable. We all have felt this in some form and there is never a correct approach to avoiding it; there are only strategies to conquer it and come back stronger. I recently read a great AMA (ask me anything) with all-star designer Frank Chimero in which he shares some of his own experiences with some excellent insight … Read more of the post Conquering Creative Burn-out

Philadelphia Mayor Michael Nutter Opens Our New Center City Studio!

This year’s Bastille Day Cheese Day was the best one yet. About 200 guests joined us for a gastronomic experience that included a guided tour of nine different cheeses led by Amanda Bernhardt from Di Bruno Brothers, wine pairings hand-selected by Jana Sukala, CSW, fresh mozzarella pulling by Jamie Png (back by popular demand), and handmade chocolates by Fred Ortega from Tradestone Confections. But even more than the fine wine, cheese, and chocolate, the real star of the show this year was our amazing new Think Space at 111 South 15th Street—on the dramatic Mezzanine level of the historic Packard … Read more of the post Philadelphia Mayor Michael Nutter Opens Our New Center City Studio!

Origin Story: Where Did “Think Brownstone” Come From?

Recently, our summer intern Lena (from Northwestern University) suggested a blog post on the origin of the name “Think Brownstone”—something that, come to think of it, we get asked often enough that it’s probably high time to put it out there officially! You’ll likely find the explanation to be equal parts mundane and interesting, but great things often come from humble beginnings—and we’re no exception. Brian and I have known each other for over 15 years now, and prior to TBI we worked at a few different organizations together. When we were part of UX teams under the umbrella of … Read more of the post Origin Story: Where Did “Think Brownstone” Come From?