Think Blog

Design ideas, wit, and wisdom from Think Brownstone.

Apple and Google Calendars: A Design Comparison

Apple and Google represent two very different approaches to design, and their competing calendar apps highlight the differences. But before we dive into the comparison, a few spoiler alerts: this will not be an Apple vs. Google competition with a “winner” on the other end. Both design teams are excellent and have clear, logical reasons for the choices they make. Also, what follows will by no means be a fully comprehensive analysis of both applications. The differences are many and, as much as the design nerd in me would love to dive into detail about each one, I’ll spare you. We’ll be … Read more of the post Apple and Google Calendars: A Design Comparison

Super Team-Up: TBI & TJU Improve Healthcare

Since our company was formed (and for many of us, even prior to that), healthcare innovation has been near and dear to our hearts. It was inherent in the first product we created as Think Brownstone: a groundbreaking medical information portal that allowed healthcare providers to search for clinical product data, use it to construct personal libraries and print custom handouts onsite, and even search for off-label information—all in the context of a well-rounded medical conversation and benefit:risk analysis. Passion for innovation within healthcare has been evident here every day since, as we’ve worked hard to exploit design and technology to … Read more of the post Super Team-Up: TBI & TJU Improve Healthcare

5 Tips & Tricks for Using InVision

Over the past year, InVision has become a vital part of our workflow for many design projects. We love that it’s easy to use and flexible as a tool for collaboration, client presentations, and prototyping. I’ve had the chance to use InVision in a variety of ways and would like to share a few tips and tricks I’ve picked up to make the most of this app. 1. Use a Clickable Sitemap or Workflow to Help Clients Navigate the Prototype The applications we build at Think Brownstone tend to have a lot of moving parts. InVision’s section and navigation features work pretty well … Read more of the post 5 Tips & Tricks for Using InVision

Reflections on 2015: Where We’ve Been & Where We’re Going

When we completed our first full year of business in late 2008, we decided to celebrate with all of the folks who had made it possible—our employees (9 at the time), clients, family, and friends. This “Open House” event became an annual holiday tradition, ballooning in size and scope each year until the glorious, deafening, over-stuffed extravaganza we held at our then-new Philadelphia office in 2014. Afterward, in a state of contentment and exhaustion, we wondered how on Earth we could top that. But with some cracks in the experience showing due to the sheer magnitude of it, we also … Read more of the post Reflections on 2015: Where We’ve Been & Where We’re Going

Content Strategy: It’s All Just Words… Isn’t It?

While I’ve been a writer for as long as I can remember (my second grade novella, Aliens Kidnap Some Horses and They Fight in Space, was before its time), I’m primarily involved in the user experience side of things here—research, wireframes, and information architecture. However, when approached by a client in higher education to help them consolidate and optimize their content, it felt like the perfect opportunity for me to mix both callings. The project was not just about content strategy; it was a top-down restructuring of their primary website and branding efforts. From initial research design and journey mapping … Read more of the post Content Strategy: It’s All Just Words… Isn’t It?